Privacy Policy

At Global Identity, we value the trust you and your company place in us and are committed to protecting your privacy and the integrity of the information you share with us online. We take the protection and proper use of your personal information seriously and are committed to protecting the personal information in our possession. By sharing our privacy policy, we hope to help you understand what personally identifiable information is collected from you when you shop this eStore, how we use that information, and the choices you have about our use of that information.

While more detailed information follows, here is an overview of our policy:

• We do not give or sell personal or confidential information about you, your company, or your account to any third party that isn’t affiliated with your transaction except as required by law, or as necessary to provide you with the services you requested, or as requested and authorised by you.
• Generally accepted security procedures are used to protect your personal information from disclosure or theft.
• We provide the means for you to change your personal information or to disable your account.
• We provide some personal information to those third parties who must access that information in order to meet your needs (e.g., shipping companies, credit card processing services).
• We provide anonymous information about eStore use and product purchase trends to your company in order to assist with the ongoing product and inventory decisions related to the eStore.

Collecting Information About You
In general, you can visit our web pages without telling us who you are or providing any personal information about yourself. We may track the Internet domain address from which people reach this eStore as well as other anonymous information about your visit and analyse this data for trends and statistics-but in these instances you will remain anonymous unless you voluntarily tell us who you are. This anonymous information is used to help us improve the performance of the eStore, administer the site, and analyse trends.

To provide you with the best possible customer service and/or to fulfill your order or request, there are times when we ask you to provide information about yourself. Those times include when you purchase a product, subscribe to email updates or participate in promotions, etc. The information we collect may include your name, shipping/billing address, telephone number, email address, and credit card information (if you are making a personal purchase). In some cases, we may also collect information about the division or department in which you work, and other work-related information (on work-related purchases). We also maintain a record of your online product purchases.

Providing personally identifiable information is always your choice; however, if you choose not to provide this information you may be unable to purchase products or access some promotions or services through the eStore.

How We Use Information About You
We use the personally identifiable information you provide for internal purposes to provide the services and carry out the transactions you have requested or authorised, including processing and authorising credit cards, confirming and tracking your order, providing updated information regarding your order or request, and in general to provide you with excellent and effective customer service.

We also use this information to make your shopping experience easier so that you are not required to repeatedly enter the same information, to allow you to keep track of your favorite eStore items and past orders, and to make it easy to shop during several sessions.

Although unlikely, in certain instances we may disclose your personally identifiable information when we believe the law requires it.

Except as otherwise described, your personal information will not be shared outside of Global Identity and its controlled subsidiaries and selected service providers without your permission.

Update Your Personal Information at Any Time
Information is collected by Global Identity and stored at Global Identity. You can review your personal information on the eStore by clicking on the "My Account" button on the home page or in the Customer Service section of the eStore. You can also reach us at the following address and phone number:

Brand Addition GmbH
A GLOBAL IDENTITY Business Partner
Heydastrasse 13-15
D-58093 Hagen
Germany

Changes and updates may take six to eight weeks to process completely.

Use of “Session Cookies”
Our eStore uses “session cookies”. You can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it.

A session cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A session cookie expires immediately when you close your browser; a persistent cookie stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. When you visit our eStore, we use a session cookie. This cookie will not contain your unique User ID and password and/or your email address.

Keeping Your Information Secure
We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of personally identifiable information provided to us through this eStore or other ordering mechanisms. These include secure servers, passwords, firewalls, encryption software, and security software.

To safeguard your information, our eStore uses Secure Sockets layer (SSL) technology to pass information from your computer to our web servers. Along with other information, SSL encrypts your credit card number, name and address so only we can decode this information. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.

Credit card information is stored on our servers in an encrypted manner so that it can only be read by those individuals and processes necessary to complete your purchase transaction. Global Identity routinely purges credit card information once a transaction is complete.

Protecting Children
We will never knowingly request or collect personal information from any person under the age of 13.

Because the eStore has a large business focus and is hosted by Global Identity, it is unlikely that children will access the eStore URL, or once accessed, it is unlikely that they would linger to shop. Still, we do not knowingly permit children under the age of 18 to purchase products on our eStore, nor do we permit anyone under the age of 13 to register with us. We also do not send emails to anyone who tells us that they are under the age of 13.

Links to Other Websites
This site may contain links to other websites, including a link back to your company's main site and/or to sites hosted by Global Identity partners offering special product opportunities(e.g., our Pro Shop and our proprietary website). These links are added with the permission of your company. We are not responsible for the privacy practices or content of other websites. We encourage you to read the privacy policies on these sites before voluntarily disclosing your personal information.

Privacy Policy Changes
This policy is subject to change. We may occasionally revise our privacy policy in whole or in part. We encourage you to review the Privacy Policy periodically.
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